StartUp is described by its author as
WPF tool to help you launch your programs easily.
To start off the developer page does not mention the name ‘StartUp’. The only place this program’s name is visible is in the solitary screenshot. One can easily confuse its name to be ‘AppManager’ as that is the domain URL and also the title of page. That minor quibble aside, on to the program itself.
Upon installation StartUp looks up or indexes the system’s start menu, quick launch and recent documents entries and presents them in a rectangular interface (see image) and also groups