Pitaschio, not Pistachio!, is described by its author as
Pitaschio is a freeware which makes it convenient to use Microsoft Windows
Pitaschio is a utility that enables a user to automate many tasks or to simply be more efficient with the keyboard and the mouse. At the same time it can be perhaps too much since for [...]

StartUp is described by its author as
WPF tool to help you launch your programs easily.
To start off the developer page does not mention the name ‘StartUp’. The only place this program’s name is visible is in the solitary screenshot. One can easily confuse its name to be ‘AppManager’ as that is the domain URL and [...]